#CamerasandDancers launched in 2014 with a mission to make dance more visible and accessible online.
Jacob Jonas The Company produced 60 events in partnership with leading cultural institutions, dance companies and arts organizations. Through grassroots marketing, #CamerasandDancers reached millions of individuals, democratizing dance content and increasing online awareness of artists and arts organizations.
Each event unites artists across disciplines to spontaneously and freely collaborate, producing a unique portfolio of images, which are then shared to Instagram and other online platforms.
The photos carry the weight of peer-to-peer endorsement and through the combined following of all involved, reaches global audiences and engages a younger demographic.
Check out the images on @CamerasandDancers.
HOW IT WORKS.
#CamerasandDancers provides a platform for content creation through the merging of dance and photography. The event occurs over a period of 3-4 hours where the artists spontaneously and freely collaborate, producing a unique portfolio of images, which are then shared to Instagram and other online platforms. the photos carry the weight of peer-to-peer endorsement and through the combined following of all involved, reaches global audiences and engages a younger demographic.
Cultural co-hosts.
Dance Co-hosts.
Architecture co-hosts.
Photographer Co-hosts.
Ari Fararooy (@ari_fararooy) 245k
Ashley McKinney (@ashleymcky) 93.3k
Aundre Larrow (@aundre) 38.1k
Brad Romano (@bradromano) 63.9k
Costas Spathius (@spathumpa) 326k
Charissa Fay (@charissa_fay) 151k
Chris Ozer (@chrisozer) 555k
Cindy Loughridge (@cindyloughridge) 106k
Dan Cole (@dankhole) 398k
Dave Krugman (@dave.krugman) 316k
Djeneba Aduayom (@djenebaaduayom) 38.5k
Eric Gagnon (@tobrook) 54k
Irini Ioto (@irini_ioto) 100k
Jacob Jonas (@JacobJonasTheCompany) 206k
Jacob Santiago (@JacobSantiago) 127k
Jason Travis (@jtrav) 10.6k
Jessica Zollman (@jayzombie) 209k
Jordan Herschel (@jordanherschel) 492k
Jose Tutes (@tutes) 108k
Kat Westerman (@katwesterman) 58k
Konrad Langer (@konaction) 187k
Kyle Huber (@asesneofhuber) 465k
Lauren Randolph (@laurenlemon) 208k
Laura Zalenga (@laurazalenga) 147k
Mette Willert (@littlemycph) 46.7k
Michael O'Neal (@mo) 741k
Minh Tran (@thismintymoment) 269l
Natalie Amrossi (@misshattan) 394k
Omar Robles (@omarzrobles) 297k
Oveck Reyes (@oveck) 88.5k
Pei Ketron (@pketron) 748k
Pete Halvorsen (@petehavlorsen) 200k
Ravi Vora (@ravivora) 792k
Rey Canlas Jr. (@reycanlasjr) 58.5k
Sam Horine (@samhorine) 595k
Sam Morrison (@samthecobra) 163k
Sinziana Velicescu (@casualtimetravel) 63.9k
Terry McLaughlin (@Asteryx) 333k
Thai Hoang (@loewe7) 60.6k
Thomas Kakareko (@thomas_k) 725k
Tyson Wheatley (@twheat) 598k
Press.
#CamerasandDancers has had a global impact, reaching millions of impressions and receiving press from print and online sources. Blogs have been also published by The Kennedy Center, Getty Museum, New York Public Library and Royal Opera House.
Engagement and Impressions.
#Camerasanddancers has reached a combined following of over two million. individual photos from the event reach hundreds of thousands of individuals.
the hashtag has created a new community where dancers and photographers from around the world share content produced inspired by the meets.
photos by Jacob Jonas and michael o’neal